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Why Women Buy Podcast

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  • Join Janet TV Each Week on the "Why Women Buy" Show

    Women are more powerful consumers than ever before. They control $3.3 Trillion Dollars in consumer spending, are responsible for 80% of household buying, and control 50% of the wealth in the U.S. Despite this, many marketers fail to fully recognize and reach this tremendous audience.  Join CEO Darryl Mobley each week as he interviews top thought-leaders, proven business-builders and catalysts for business growth during the “Femaleconomics: Why Women Buy” podcast
    The “Femaleconomics: Why Women Buy” mission: Help companies connect their products & services with this enormously valuable audience, by bringing you thought-leaders who share their powerful insights regarding the best methods for reaching and persuading women.
    Special guest marketing experts include:
        • Kris Malkoski, president of World Kitchen, North America (Corelle, CorningWare, Pyrex)
        • Kelley Skoloda, partner/director of Ketchum’s Global Brand Marketing Practice
        • Jim Chastain, founder of Reality Check qualitative thinking and insights company
        • Carolina Rogoll, faculty member of the MPSB- Masters in Branding at the School of Visual Arts in New York City
        • Linda Landers, founder of Girlpower Marketing
        • Lisa Baird, CMO of U.S. Olympic Committee
    Complete and submit the quick form below.

    Sport: It's A Female Thing!
    The Why Women Buy podcast is all about marketing to women, marketing, advertising, branding, affiliate marketing, social media marketing, marketing plan, advertisements, digital marketing, online marketing, marketing strategy, guerilla marketing, marketing strategies, marketing management, b2b marketing, viral marketing, social marketing, marketing online, sales promotion, sports marketing, event marketing, outdoor advertising, marketing ideas,  marketing tools, business marketing, marketing communications, brand marketing, product marketing, marketing techniques, database marketing, marketing tips, and advertising strategies.

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